Apple Shifts Focus from iPhone Air to iPhone 17 as Demand Diverges
Apple is drastically scaling back production of its newly launched iPhone Air, moving orders closer to end-of-life levels according to supply chain sources. The pivot comes as the tech giant ramps up manufacturing for its iPhone 17 lineup by approximately 5 million units.
The contrasting fortunes highlight shifting consumer preferences in the smartphone market. While iPhone 17 models drive Apple toward a $4 trillion valuation, the underwhelming performance of the redesigned iPhone Air—particularly in delayed China launches—signals a rare misstep in the company's product strategy.